Mobile Web browsing continues to take off, with smartphones and tablets accounting for 20 percent of Web traffic in the U.S. and Canada, according to a new report.
The analysis, from online advertising network Chitika, finds that those stodgy old PCs still produce just under 80 percent of Web traffic, with smartphones accounting for 14.6 percent and tablets making up 5.6 percent.
Other findings of note, Windows Phone now accounts for a third as much traffic as BlackBerry devices. Undoubtedly its market share is far less than that, but its more powerful browser and larger screen likely make it more conducive to Web surfing.
Also, as it has seen in the past, Chitika said that tablet and mobile phone Internet usage peak in the evening hours. That’s when people leave their computers for a bit and pretend to have a real life, while nonetheless staring at their phones or sitting on the couch watching TV and simultaneously pawing an iPad.
(via emergentfutures)
Source: smarterplanet
There’s a shopping revolution happening—and it’s taking place in stores, online, deep inside your wallet, and everywhere else transactions have traction. From the way we spend money, to the things we spend it on, to the sales outlets themselves, consumers are wandering in a wonderland of buying potential. PayPal’s “digital wallet,” Amex’s slick socializing, Square’s disruptive tech, Warby Parker’s new way of selling eyeglasses, and Fab.com’s, well, fab design site represent just a few of the people and companies at the forefront of the movement—and the innovations powering the way we shop now.
Mobile Retail is without question the most exciting marketing space at this time.
(via emergentfutures)
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With the chaos of different screen sizes and a new generation of Web browsers, the design paradigms of layout and typography have shifted away from static layouts and system fonts to dynamic layouts and custom Web fonts. But screens have not just changed in size but also in pixel density. In other words: We do not just need responsive layouts, we also need responsive typefaces. To test that assumption, iA has created its new Website with responsive typography—with a custom typeface.
(via gregbabula)
Source: decodering
Are Smart Phones Spreading Faster than Any Technology in Human History?
“These figures show that smart phones, after a relatively fast start, have also outpaced nearly any comparable technology in the leap to mainstream use. It took landline telephones about 45 years to get from 5% to 50% penetration among U.S. households, and mobile phones took around seven years to reach a similar proportion of consumers. Smart phones have gone from 5% to 40% in about four years, despite a recession. In the comparison shown, the only technology that moved as quickly to the U.S. mainstream was television between 1950 and 1953.”
(via emergentfutures)
Source: technologyreview.com
Last week, we reported that traffic from the mobile Web will overtake fixed-line Internet usage in India by the end of the year, and that inspired Pingdom to update its stats on global mobile Web usage with some interesting findings. (via Mobile Now Accounts for 10% of all Internet Usage Worldwide)
(via emergentfutures)
Source: thenextweb.com
Source: emergentfutures
U.S. Market Share of Android Tablets by Unique Devices
Dec-2011, Jan-2012, Feb-2012
Total U.S.
Source: comScore Device Essentials*% Share of Android Tablets Feb-12 Amazon Kindle Fire54.4%
Full Story: Comscore
Source: digital-divaWeb 2.0 Is Over, All Hail the Age of Mobile
Hamish McKenzie, pandodaily.comWhen they look back at this era, Internet historians will mark Facebook’s Instagram acquisition as the symbolic moment when the Great Shift was confirmed. Significantly, it also came soon after Steve Jobs’ death. The device that Job…
“Whereas Web 2.0 values – characterized by social sharing and collaboration – drove the design and development of the likes of Facebook and LinkedIn, the mobile age demands new parameters. Now we need services that require less typing, fewer buttons, simple swipe and pinch actions, browsing that seamlessly integrates vertical and horizontal movement, larger images, and fewer data hooks that clutter up the user experience. Facebook and Google’s current mobile iterations don’t meet those standards.”